Statistical Benefits of Choices from Subsets
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چکیده
Vol. XLVI (December 2009), 816–831 816 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Robert Zeithammer is Assistant Professor of Marketing, Anderson School of Management, University of California, Los Angeles (e-mail: [email protected]). Peter Lenk is Professor of Operations Management Science and Marketing, Stephen M. Ross School of Business, University of Michigan (e-mail: [email protected]). Michel Wedel served as associate editor for this article. ROBERT ZEITHAMMER and PETER LENK*
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Statistical benefits of choices from subsets
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